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"Nirguna Brahma leads to Hell,
Saguna Brahma leads to deeper hell.
Balance is key....
Reference is from Ishavasya Upanishad - Mantra -12
अन्धं तम: प्रविशन्ति येSसंभूतिमुपासते |
ततो भूय इव ते तमो च उ संबूत्यागुं रता: || 12
andham tama: pravishanti ye asambhootimupaasate,
Tato bhooya iva te tamo cha vu sambhootyaagum rataa: - 12
Meaning -
Those who are engaged in the worship of Demigods enter into the darkest region of ignorance; and still more so do the worshippers of Impersonal Absolute.
The Sanskrit word sambhootim means "origin".
The Sanskrit words in this mantra, asambhootim refers to those who have no independent existence [DemiGods]; sambhootim refers to the Impersonal Absolute.
To answer the question above ....
In the original Sanskrit verse there is no mention of the words "Nirguna Brahman, Saguna Brahman or Hell".... Only the words .... sambhootim, asambhootim, andam tama: .....
So in simple words it says....
Those who are engaged in the worship of Demigods ... like Indra, Varuna, Vayu: ....etc., enter into the darkest region of ignorance; and still more so do the worshippers of Impersonal Absolute formless Supreme Lord.

